Email is one of the oldest forms of online marketing, but it’s also one of the most underutilized. In fact, many companies have yet to realize the full potential of email marketing—and it doesn’t take much to get started. Email is simple: simply send an email to someone who has given permission for you to do so (or someone who might want what you’re offering). But knowing how to write effective emails can be tough! That’s why we’ve put together some tips on writing effective emails that anyone can use in any situation:
Email may be the most undervalued and underutilized marketing tactic
Email may be the most undervalued and underutilized marketing tactic. For example, did you know that email is still the most effective way to communicate with customers? In fact, recent research shows that customer loyalty increases when companies use emails to communicate with their customers.
Email can also be used to communicate with partners, employees and other people involved in your organization’s success. It’s an easy tool for delivering personalized messages that are relevant and timely—and it’s one of the best ways to reach people who are primed to receive them (think: busy executives who check their inboxes every day).
Sending an email is a very personal experience that provides a direct channel for engagement
Email is personal. It’s direct, and it can be used to communicate with your customers in a way that makes them feel like you are speaking directly to them.
Email is a channel for engagement. Think back to when you first started email marketing—how many times did someone ask you “what do I need to do?” or “how do I get started?” Now compare those questions with the ones they ask today: “How often should I send emails? How long should each email be? What kind of content should be included? Should I try different templates or design elements? Should there be images in my emails (or no images at all)? Do people even read these things anymore?!?!?”
You can use email to send personalized messages to people who are primed to receive them
Personalization is an important part of email marketing. It allows you to send personalized messages to people who are primed to receive them, which increases the likelihood that your message will be opened and read.
To personalize your emails, use data about the person receiving the message—their name or company name, for example—to create a unique subject line and body text. You can also use data about their interests or browsing history on sites like Google Analytics or Facebook Insights (see below) as well as demographic information such as age range and gender breakdowns from email marketing platforms like MailChimp or Constant Contact (see below).
The average person looks at his or her smartphone more than 150 times per day, and more than a third of those check-ins happen within five minutes of waking up.
According to a study by [company name], the average person looks at his or her smartphone more than 150 times per day, and more than a third of those check-ins happen within five minutes of waking up. This means that if you’re not sending emails on time, your customers are checking their phone for updates before they leave for work in the morning—or even before getting out of bed!
Setting aside time for email marketing is crucial because it helps create an ongoing relationship with customers that will keep them coming back over and over again (and eventually turn them into brand advocates). If you want to grow your business as quickly as possible, then scheduling regular campaigns with automated scheduled sending software should be part of your marketing strategy right now.
The most common email clients used by consumers are Apple Mail, Outlook, and Gmail. Each has its strengths and weaknesses, but all three are growing in popularity.
The most common email clients used by consumers are Apple Mail, Outlook, and Gmail. Each has its strengths and weaknesses, but all three are growing in popularity.
Apple Mail is the most popular email client on iOS devices (iPhones and iPads). It’s also available on Mac computers and Android smartphones—and it’s getting better all the time! You can access your messages at any time from anywhere with an internet connection.
Outlook is the most popular email client on Windows devices (Windows PCs), although it has been surpassed by Gmail in recent years due to its greater integration with social media platforms like Facebook Messenger or Slack Chatbot integrations (more about this later). If you want a free version of Outlook that doesn’t require any software downloads then try out Office 365 Home Premium ($50 per year) instead—it comes with 15GB of storage space along with 30 days worth of Office 365 Personal subscribers get 1TB for free during their first year too!
Today’s inbox is crowded. According to recent research by eMarketer, there are 4.2 billion global inboxes, but only 2 billion of them belong to people over the age of 13 with access to the internet.
Today’s inbox is crowded. According to recent research by eMarketer, there are 4.2 billion global inboxes, but only 2 billion of them belong to people over the age of 13 with access to the internet. In other words: a lot of people don’t use email at all! Email remains a popular way for businesses and individuals alike to communicate with one another—and for good reason: it’s effective in reaching your customers across all demographics and geographies, including those who aren’t necessarily connected via social media channels like Facebook or Twitter (but still have smartphones). Additionally, email offers you more control over how your message is delivered than social media; you can tailor each message individually based on recipient preferences or interests before sending it out into the world.
Those numbers are expected to increase steadily over the next few years and will soon exceed 5 billion by 2021. That’s a lot of inboxes!
If you’re thinking about building an email list, it’s important to understand how many inboxes there are across the globe. The answer: A lot!
In fact, according to Statista’s Global Email Marketing Report 2019, there were approximately 5 billion global inboxes by 2021—and that number is expected to increase steadily over the next few years. That’s a lot of email addresses!
Now that you know how many people use email (and how many will continue doing so), let’s talk about what makes this medium so powerful.
An effective email campaign must be carefully planned. Your goal should be to reach every user in every market, at every touchpoint on every device they own.
Email marketing is a great way to reach your audience and turn them into customers. It can be used for a variety of purposes, from product launches and sales promotions to customer service and lead generation. The key is planning: you need to know what you want the email campaign to do before you start designing it.
You should also think about how much time you have available for creating content, as well as which platforms are best suited for reaching different types of users (e.g., mobile users vs desktop users).
Every campaign needs an objective, whether it’s getting users to sign up for your product or service or simply sharing some useful information about your company with them.
Every email campaign needs an objective, whether it’s getting users to sign up for your product or service or simply sharing some useful information about your company with them.
The objective of the email should be measurable and actionable. If you want to increase customer retention by 10%, then make sure that the goal is clear in your subject line, body copy and call-to-action button text so that users will know what they’re signing up for when they click on one of those links.
If an email doesn’t meet its objective (and there are many reasons why this could happen), don’t fret! It’s important not only to measure success but also learn from what didn’t work so well so that future campaigns can improve their performance further down the line.
Conclusion
In summary, email is a powerful tool that can be used to promote your brand and get your message out there. It’s also an effective way of building relationships with customers and prospects. Email marketing is a great option for small businesses who want to start building an audience for their business quickly but don’t have time or money for radio ads or TV commercials.
